The Disruptive Idea Behind Prada’s New Timecapsule NFT Collection With Damien Hirst’s Son

Prada has unveiled the next move in its developing Web 3.0 strategy. The Prada Timecapsule NFT Collection launching June 2 marks an evolution of the brand’s preexisting Timecapsule initiative established in December 2019. The monthly, online event, which takes place on the first Thursday of every …