Cadillac Celestiq: Cadillac Goes Back To The Future With A Commission-Only Electric Super Sedan

Halo cars like the Cadillac Celestiq create airspace for a brand, an operational ceiling that allows creation of other high-profit low-volume vehicles priced beneath them. Or at least they do if properly executed. With Celestiq, a $300,000 super-sedan evolved out of Cadillac’s Lyriq …