How Philipp Plein’s New Plein Sport Brand Is Disrupting Activewear Retail

There’s a black, high-gloss, two-story articulated truck sitting outside Philipp Plein’s Swiss HQ where the German impresario is unveiling his strategic roadmap for Plein Sport, the activewear brand he launched in January. And both are quite the ride. Around 50 Plein Sport self-service stores …