Cupra design director Jorge Díez on the Spanish brand’s future: ‘Cars should express that they’re fun’

Jorge Díez oversees Spanish auto brands SEAT and Cupra. A long-time Wallpaper* reader, the designer has a full portfolio of future models on the boards. Born in Galicia, Díez studied industrial design, but retained a keen interest in fashion, graphics and transportation design. ‘For me, the car is …