Viva Magenta: Pantone’s 2023 Color Of The Year

An expressive, rebellious hybrid of red and pink—with blue/purple undertones, Viva Magenta (Pantone 18-1750) has recently been announced the 2023 color of the year. While we have been awash in pink due to the ‘Barbiecore’—and the pop colors of the MOD ‘60s –both trends that have infiltrated the …